Segment Marketing Manager, Vice President

Job description

Act as the voice of the customer for our Youth and Family customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs. As the Youth and Family customer segment’s voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business. Job responsibilities: - Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs. - Define the segment strategy, target customer definition, jobs to be done, and messaging architecture. - Translate segment insights into product marketing opportunities and influence roadmap prioritization. - Lead go-to-market for new products and features, including positioning, narrative, and launch plans. - Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics. - Act as a change agent, driving product and marketing transformation and innovation - Drive a cross-functional te...