Performance Marketing Manager (Türkiye)

Job description

fal is building the next generation of generative media infrastructure. Our platform gives developers, creators, and enterprises a single API for the fastest, most reliable generative models across image, video, audio, and 3D. We’re growing fast, and performance marketing is a core driver of how we capture and convert demand. Why this role matters: You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue. What you’ll do: You’ll thrive in this role if you Bonus: - Build and scale a high-performing acquisition engine across search and paid social - Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue - Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works - Partner with marketing and product teams to align on priorities, launches, and messaging - Drive experimentation across channels, landing pages, and funnel conversion - Analyze performance deeply: identify bo...