Brand & Activation Manager Watson says

Job description

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends. Your Impact: - Own and grow the Watson Says portfolio & category strategy across Europe - Turn insights into winning innovations, assortments & LTOs - Drive strong in-market activation (campaigns, events, POS, sampling) - Bring the brand to life with 360° campaigns & compelling content - Enable Sales with sharp storytelling & customer-ready concepts - Collaborate globally and shape a scalable beverage platform Your ideal profile: - 3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage) - Passion for building premium, trend-led brands - Strong commercial mindset + hands-on execution - Experience in foodservice or distributor-driven environments is a plus - Excellent storytelling & stakeholder skills - Fluent Eng...