Marketing Segment Executive Director

Job description

Shape the future of banking for Youth & Family customers—leading end-to-end segment marketing that turns customer insight into bold experiences, smarter journeys, and measurable growth. This role has end-to-end accountability for segment strategy and performance across the full customer lifecycle —delivering measurable business results against segment OKRs. The Executive Director will set the vision and operating model for how the Youth & Family segment shows up across channels and touchpoints, ensuring customer needs drive decisions, experiences are measurably improved, and outcomes deliver against business goals. Additionally, there will be a need to lead teams spanning segment product marketing (voice of the customer), new customer onboarding and lifecycle engagement strategy and campaign management. As a Marketing Segment Executive Director in Consumer Bank, you are responsible for end-to-end ownership of all experiences for the Youth and Family customer segment. You will lead a team of marketing professionals focused on the Youth and Family customer segment and driving lifelong relationships from the first banking relationship through adulthood. Your team will include Product...