Growth Marketer

Job description

The communities where assessment decisions are made are small, well-networked, and hard to reach through conventional demand generation. The Growth Marketer earns presence in those communities — and turns that presence into pipeline. Cadmus has strong customer advocacy, a compelling body of evidence, and a market actively searching for what we do. The Growth Marketer will turn that into pipeline — across demand generation, field marketing, and events — and lay the groundwork for US market entry. This is a hands-on, builder role. You will be doing the work, not just designing it. You will report to the CRO and partner with the Product Marketer on the content and campaigns that drive the commercial engine. WHAT SUCCESS LOOKS LIKE: In your first year, you will have: - Built a demand generation engine that meaningfully contributes to UK and AU pipelines . Not MQLs. Qualified institutional conversations — DVCs, Pro Vice-Chancellors, and senior academic leaders who are actively evaluating what Cadmus does. The sales team is pulling on what you have built. - Established Cadmus' presence at the events and in the communities where assessment decisions are made. The conference strategy is de...