Director of Digital Marketing Analytics

Job description

Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Director of Digital Marketing Analytics will act as an analytics leader & expert, driving insights and recommendations through the analysis of digital marketing data across media, email, web, and app channels. This role focuses on channel trends, attribution modeling, media performance, email performance, digital campaign effectiveness, A/B testing, digital customer engagement, booking behaviors, and more. The position includes leading a team of analysts responsible for evaluating media, email, web/app, and merchandising packages across digital platforms, and delivering actionable insights and recommendations to business partners. This individual will support a top-tier Digital Marketing & Customer Analytics team. As part of our team, you'll collaborate with professionals across our...