Marketing Communications Associate Director (E6122)

Job description

Marketing Communications Associate Director (E6122) - 260160 : KNW-D70 Description: Job Summary: The Marketing Communications Associate Director is a pivotal leadership role within Brand and Marketing Communications (BMC). This position is responsible for transforming IEEE into a world-class brand storytelling engine by merging brand marketing with a high-impact, omnichannel content strategy. Reporting directly to the Senior Director, Brand & Marketing Communications, the incumbent will spearhead the creation of high-visibility brand campaigns designed to drive public awareness of IEEE's global impact. By leveraging human-centric stories from across the organization, this role will demonstrate how IEEE's work—from foundational standards to technical innovations—positively shapes society and integrates into the fabric of daily life. This position will manage one (1) direct report. Key Responsibilities: - Brand Campaigns - Campaign Strategy: Translate brand strategy, positioning and messaging into campaigns that deliver compelling stories of IEEE impact and a cohesive IEEE identity to global audiences. - Agency Oversight: Lead external agency teams (creative & media) from briefing th...