Associate Director, CRM & Martech

Job description

The Advertising Business Growth Marketing team is focused on driving sustainable revenue growth by connecting advertisers to the right audiences at the right time. We build and scale global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. Within this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation. What You'll Do: Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning Build and optimize audience segmentation, lead management, and campaign orchestration across channels Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making Lead and develop a hi...