Manager, Marketing - Demand Generation
Ultimus Fund Solutions · Columbus, Ohio, US
SUMMARY The Manager, Marketing – Demand Generation is responsible for executing and managing digital campaigns (paid search, social, email) as well as suppor...
Job description
SUMMARY: The Manager, Marketing – Demand Generation is responsible for executing and managing digital campaigns (paid search, social, email) as well as supporting our overall digital presence. Additionally, this role will have full ownership of execution, analytics, and reporting across digital channels facilitating Ultimus Fund Solutions’ growth strategy. KEY ACCOUNTABILITIES: STRATEGY: - Creates and implements strategies across digital channels to increase awareness and build pipeline in collaboration with marketing and business development leadership. - Owns digital channel campaign strategy, goals and objectives, and budget allocation for key business lines and products. - Owns SEO/AEO and SEM strategy. EXECUTION AND OPTIMIZATION: - Creates, launches, and optimizes the assets for multi-channel programs including emails, landing pages, and other campaign elements. - Manages paid media execution including audience building, creative, testing, tracking, and budget optimization. - Creates and manages lead nurture, re-targeting, and re-engagement strategies. METRICS AND REPORTING: - Tracks and reports on key KPIs including conversion rates, customer acquisition cost, channel spend,...