Marketing Analyst, Search Marketing

Job description

Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing) - Experience in marketing measurement and using investigative insights to guide media planning or experience working in digital marketing (e.g., Marketing Mix Modeling (MMMs), Performance incrementality geo experiments). - Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (leveraging Python, R, SQL, or Hadoop). - Experience using data for storytelling and presenting research findings to both technical and non-technical audiences. Preferred qualifications: - Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field. - Experience in growth marketing and performance marketing analytics. - Experience with end-to-end ownership of analytics roadmap, from inception to execution. - Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple...