Senior Marketing Analytics

Job description

We are seeking a highly skilled Senior Consultant to join our Marketing Measurement & Analytics team for a global fintech client. The ideal candidate brings strong expertise in SQL, Tableau, and analytical problem-solving, along with experience working with cross-functional stakeholders. This role is perfect for someone who enjoys quantifying marketing impact, uncovering customer insights, and shaping data backed marketing strategies across marketing channels. Work Model: - Fully Remote Key Responsibilities: - Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes. - Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems. - Develop and maintain dashboards, visualizations, and performance reports using Tableau. - Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets. - Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness. - Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments. - Partne...