Global Marketing Account Lead

Job description

Position: Global Marketing Account Lead Job Description: The Global Marketing Account Lead oversees marketing strategy development and campaign planning/ execution. An all-rounder in marketing, you will be experienced in developing/ implementing global go-to-market and marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. What You'll Be Doing: Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers. Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers. Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for...