Beef Genetic Services Representative

Job description

Lead the growth of beef genetic solutions in Western Canada! This role leads the go-to-market strategy and operational execution of URUS’ Custom Collection genetic services for beef seedstock producers. It blends commercial leadership, client relationship management, and cross-functional coordination to drive revenue growth while delivering an exceptional customer and animal experience. Acting as a key liaison between producers, internal teams, sales leadership, and industry partners, this position plays a vital role in advancing innovative genetic solutions across the region. Job Responsibilities: - Lead the go-to-market strategy for Custom Collection services in Canada, partnering with sales leadership on revenue targets, budgets, and performance goals. - Manage the sales funnel, pipeline reporting, and identify cross-selling opportunities across URUS brands (Alta, GENEX, SCCL, Trans Ova Genetics, PEAK). - Coordinate operational execution by partnering with Production and Supply Chain on collection schedules, logistics, inventory, and timelines. - Serve as the primary point of contact for clients, delivering proactive communication and resolving service inquiries to ensure a high...