Digital Marketing Specialist (all genders)

Job description

Evotec is looking for a highly capable and hands-on Digital Marketing Specialist (all genders) Full time and permanent: to manage and optimize our digital marketing platforms, campaigns, and website ecosystem. Role Overview: This role is central to the execution and continuous improvement of Evotec’s digital marketing activities. You will work closely with senior marketing stakeholders who define strategy, while you are responsible for implementation, optimization, and operational excellence across key digital channels and systems. Responsibilities: Marketing Technology & CRM (HubSpot) Manage and continuously optimize HubSpot CRM for marketing, including: Campaign setup, segmentation, and contact lists Marketing automation workflows and nurture programs Lead scoring models and email marketing (incl. newsletters) Reporting dashboards and data structure maintenance Support the Salesforce–HubSpot integration in collaboration with internal teams Ensure data quality and manage weekly MQL export/import processes Digital Campaign Execution & Lead Management Execute and support integrated B2B digital marketing campaigns in close coordination with marketing management Collaborate with Lead...