Data Analyst III - CRM

Job description

We are seeking a Data Analyst III to join our growing Casino Analytics organization, with a specific focus on CRM Measurement. The role reports into the Sr. Analytics Manager and is a pivotal analytics role responsible for owning performance insight, experimentation and customer understanding across Fanatics Casino’s CRM promotional and lifecycle programs. This role exists to enable and amplify the impact of CRM strategy by deeply analyzing customer base dynamics, lifecycle behavior and campaign interactions to ensure the right message, with the right offer, is delivered to the right customer, at the right time, in the right channel - driving desired behaviors and preventing negative ones. Responsibilities: - Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations. - Partner with CRM Strategy & Planning and cross-functional working groups to diagnose performance, identify trends and surface actionable optimization opportunities. - Analyze customer behavior across the full lifecycle; welcome, early-life, in-life actives, retention and reactivation to identify drivers of engagement, conversion and long-term value. - Develop and apply...