Director of Lifecycle Marketing- Sports

Job description

The Director, Lifecycle Marketing – Sports is a data-driven and results oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook. You will lead and guide our lifecycles marketing team across each player’s lifecycle for our online Sports business. Your expertise in digital marketing channels, like Email, Push, SMS, and In-app, will define the vision and execution of your industry leading automated campaign strategy. You will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally. Develop the end-to-end lifecycle marketing strategy across Caesars Sportsbook onboarding, acquisition, retention, and cross-sell. Manage and mentor the new Lifecycles team members fostering an environment featuring advanced automated campaigns, high performance, and accountability. Monitor and oversee all of Caesars Sportsbook lifecycle campaigns while continuously optimizing the strategy and performance Advance our digital marketing campaigns strategy while collaborating with the Sportsbook marketing teams and our MarTech partners, Optimove. Develop personalized marketing strategies with automa...