Director, Public Affairs
Ipsos · Washington, District Of Columbia, US
The Director, Public Opinion and Polling/Commercial Business plays a pivotal role in driving the research initiatives of our organization, with a primary foc...
Job description
The Director, Public Opinion and Polling/Commercial Business plays a pivotal role in driving the research initiatives of our organization, with a primary focus on consumer polling across many issues and industries (consumer issues, behaviors and decision-making). This position is crucial for expanding our presence in our commercial markets, supporting clients across a number of sectors including tech, financial services, media, nonprofit, industry associations, and academic research organizations. The Director will lead account teams to design and execute comprehensive research programs, ensuring alignment with client needs and industry trends. Key Responsibilities: Lead and manage account teams in the design and implementation of qualitative and quantitative research projects tailored to client objectives. Develop and maintain strong, collaborative relationships with corporate clients, focusing on both business retention and expansion. Oversee the entire business development process, including identifying opportunities, capturing leads, proposal development, and contract negotiation. Employ advanced research methodologies and techniques, such as qualitative ideation, social listen...