Marketing Campaigns Manager

Job description

About the role We are seeking a commercially driven and creatively minded Marketing Campaigns Manager to join our Marketing team at Opera Australia. In this role, you will lead end-to-end campaigns that drive ticket sales, grow audiences and elevate Opera Australia’s brand across operas, musicals and major events. You’ll own campaigns from strategy through to execution, optimisation and reporting, working across multiple productions in a fast-paced, high-performing environment. This is a full-time, 2-year fixed-term contract. Key Responsibilities: ·Lead and deliver end-to-end marketing campaigns from brief through to post-campaign evaluation ·Develop integrated, audience-led strategies across paid, owned and earned channels ·Act as the primary marketing lead for allocated productions and campaigns ·Manage multiple concurrent campaigns, timelines and priorities ·Drive campaign performance through data-led optimisation and continuous improvement ·Ensure all digital touchpoints (landing pages, ticketing journeys, campaign assets) are optimised for conversion ·Manage and lead external media and creative agencies, ensuring delivery on time, on budget and to agreed KPIs ·Lead campaign br...