Director Sports Marketing - Golf
adidas · Carlsbad, California, US
Purpose & Overall Relevance for the Organization: Provide strategic direction, planning and execution for the adidas Golf Global Sports Marketing team. Ensur...
Job description
Purpose & Overall Relevance for the Organization: Provide strategic direction, planning and execution for the adidas Golf Global Sports Marketing team. Ensure the company has an enhanced presence on the global professional golf tours (PGA Tour, European Tour, Web.com Tour, LPGA Tour, Asian Tours, etc.). Primary focus is to identify the best athletes who align with our brand, sign them to either NIL or Professional Contracts, and ensure the team is operating strategically and providing service at the highest levels to these athletes and partners. Additional focus on robust global amateur program that facilitates the identification and recruitment of athletes who align with our brand and show the greatest future potential. This occurs primarily through our AJGA and NCAA relationships, which this role manages. Serves as primary department liaison with internal and external stakeholders. Directs and manages the department working budget (MaEx as well as OpEx) and the oversight of athlete/asset leverage plan via requests from the commercial team. Essential Functions & Responsibilities: - Responsible for directing all Tour athlete contracts and Athlete/Agent communication for all Tour In...