Senior Global Marketing Specialist

Job description

Job Description: As a Senior Global Marketing Specialist you will be responsible for shaping the global narrative and driving the success of Ormco’s products , specifically the Damon / Brackets & Wires side of our Orthodontic products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth. Responsibilities: Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions. Create compelling and differentiated product positioning and messaging that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions. Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification. Develop and e...