Co-Founder, GTM (gn) @ Female Consumer Brand, Berlin
FoodLabs & Atlantic · Berlin, DE
Two founders in, one seat left: we're looking for Co-Founder #3 to own the full go-to-market side. We’re building a new consumer brand in metabolic health.
Job description
Two founders in, one seat left: we're looking for Co-Founder #3 to own the full go-to-market side. We’re building a new consumer brand in metabolic health. The category is shifting fast: demand is moving from “wellness” to real outcomes, and consumers want products that feel modern, premium, and trustworthy - not clinical, not gimmicky. We’re launching in Summer 2026, and we’re looking for a co-founder who will own go-to-market. Backed by FoodLabs (investors behind HOLY, Ahead, and Reformed & LAP Coffee). What you’ll do (and own): Now - build the engine: Influencer-first growth : find the right creators, build the strategy, negotiate deals, run campaigns, and turn influencer into a repeatable engine (not one-offs). Brand + taste : set the bar for visuals, creative direction, and how we show up across every touchpoint. Content + visibility : build a high-velocity content system (TikTok/Reels/UGC). You can be the face, or build the face + voice - either way, you make it work. Partnerships : create distribution and credibility through smart collaborations (communities, platforms, talent, aligned brands). Organic + community loops : turn attention into trust, retention, referrals, and...