Strategic Brand Director
Agilent Technologies · Wilmington, North Carolina, US
Job Description The Strategic Brand Director is an enterprise-level leader responsible for defining, evolving, and activating Agilent’s brand strategy across...
Job description
Job Description The Strategic Brand Director is an enterprise-level leader responsible for defining, evolving, and activating Agilent’s brand strategy across markets, channels, and customer touchpoints. This role brings a customer-centric mindset to the organization, ensuring a clear, differentiated, and consistent brand that drives growth, trust, and long-term value. Acting as the steward of the enterprise brand, the Strategic Brand Director sets the vision, strategy, and well-defined operational plan for brand architecture, governance, activation, and measurement. The role partners closely with executive leadership, commercial marketing, sales, service, product, and communications to translate business strategy into a cohesive brand system that resonates with customers worldwide. Reporting to the AVP of Marketing Excellence, this role offers significant exposure to executive leadership, leading a team of marketing professionals that will champion cross-functional work to ensure brand maturity, alignment, and execution across the organization. Key Responsibilities: Enterprise Brand Strategy & Leadership: Define and lead the enterprise brand vision, positioning, and long-term strat...