M&M's Performance Marketing Manager H/F/X

Job description

Job Description: Segment : Mars Wrigley Contract : Permanent/CDI: Location : Paris & Haguenau (near to Strasbourg) The M&M’S Performance Marketing Manager is responsible for driving traffic and sales for M&M’S DTC & DTB online businesses (mms.com) in several markets in Europe. He/she defines future growth opportunities (occasions, media, partnerships, etc.) and uses a data-driven approach to maximize strategic decision-making for the performance of the channel. This role will manage the multi-million euros paid media budget, being in charge of online performance-based marketing channels (e.g. search, social, display/retargeting, affiliate, etc.), for our European digital business. The performance Marketing Manager will oversee the day-to-day partnerships with our media and advertising/marketing agencies, and will collaborate cross-functionally with internal teams such as Brand, Creative, CRM, Finance, and Merchandising in executing 360 campaigns for the M&M’s brand and ecosystem. Further, this associate is responsible for communication on performance trends & results and informing senior leadership on a weekly/monthly/quarterly basis, highlighting opportunities for continuous impro...