Digital Marketing Specialist

Job description

SUMMARY: At Magnolia, the Digital Marketing Specialist supports the execution, optimization, and reporting of digital marketing efforts across key channels including paid and organic search. This role plays a hands-on part in implementing and advancing Magnolia’s search engine optimization (SEO) strategy and managing pay-per-click (PPC) advertising campaigns - particularly Google Ads - to drive qualified traffic, improve visibility, and support revenue growth. The Digital Marketing Specialist contributes to the success of product launches, sitewide promotions, and evergreen marketing initiatives by strengthening Magnolia’s online presence through thoughtful, data-informed digital tactics. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Digital Marketing and has no supervisory responsibilities. ESSENTIAL DUTIES AND RESPONSIBILITIES: *Metrics evaluated on Performance Review - Manage day-to-day execution of PPC campaigns across Google Ads, including Search, Shopping, Display, and Performance Max* - Implement SEO strategies in partnership with Magnolia’s SEO agency, supporting both short- and long-term optimization initiatives to improve non...