Retail Marketing Manager (m/w/d) Vollzeit
BYD Europe · Frankfurt Am Main, Hesse, DE
About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and...
Job description
About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. About the Role: As Retail Marketing Manager, you will be responsible for driving local marketing excellence across the BYD dealer network in Germany. You will act as the key interface between BYD headquarters and dealer partners, ensuring that retail marketing activities are executed professionally, efficiently, and in line with brand standards. This role combines strategy, operations, and hands-on execution, with a strong focus on dealer support, marketing performance, and scalable processes. Key Responsibilities: 1. Dealer Marketing Management Support and guide dealers in planning and executing local marketing activities Review and approve dealer marketing plans Ensure alig...