Brand Lead

Job description

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back. Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more. That’s all down to our passionate team of 230+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey. The Role: At Plum, brand is not an accessory to growth; it is a driver of trust and market leadership. As we expand across Europe, we’re looking for a Brand Lead who can act as the architect of our verbal and visual identity. You will develop and execute Plum’s brand strategy end-to-end. That means driving our upcoming brand refresh, defining our narrative, and crucially, specifying how our brand shows up across different channels and interfaces, such as media, social and product. You will shape Plum’s story and bring it to li...