User Growth Manager – (United Kingdom) - TikTok LIVE - London
TikTok · London, England, GB
The LIVE Operations team is focused on building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, a...
Job description
The LIVE Operations team is focused on building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development. We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in the UK. You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance. Key Responsibilities: - Define and execute user growth strategy (acquisition, retention, monetization) - Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights - Build and optimize user segmentation & lifecycle strategies - Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs) - Conduct A/B testing and evaluate performance - Collaborate with cross-functional teams (product, creator ops, data) to drive impact