Director Product Marketing

Job description

The Opportunity We’re looking for a Director Product Marketer to define our ICP, shape positioning and messaging, and lead product launches and GTM strategy. You’ll create the content and enablement that helps Sales win and customers adopt. This is a hands-on, cross-functional role working with Sales, Product, Customer Success, and Demand Gen to turn customer and market insights into experiments that drive acquisition, activation, retention, and expansion. This role is ideal for a product marketer who is comfortable creating content assets, and operating independently while knowing when to escalate. You’ll be integral in driving growth, enabling the field, and increasing product adoption and usage. Your Impact: - Define the story that sells: Create clear, differentiated messaging, proof points, and use-case narratives that make Otter’s value obvious. - Run experiments that drive scale: Work with Sales and Demand Gen to test messaging, offers, and content—and roll out what converts. - Equip Sales to win: Build talk tracks, battlecards, decks, and plays that improve win rates, shorten cycles, and qualify deals. - Lead product launches: Own GTM strategy, readiness, and cross-functiona...