Marketing Consultant – Campaign Strategy & Execution

Job description

Location: 4910 Tiedeman Road, Brooklyn Ohio Hybrid, in office 3 days a week at 4910 Tiedeman Rd, Brooklyn, OH. About the Job: The Campaign Strategy and Execution (CS&E) Delivery Team is responsible for implementing targeted 1:1 marketing programs across channels such as email, SMS, push, inbound, and direct mail. In this role, you will play an instrumental part in partnering with Key’s IT department (KTOS) and Line of Business partners to maintain and enhance data, marketing technology, and campaign management environments. This Marketing Consultant position is highly data-driven and technical , focused on leveraging advanced analytics, data modeling, and programming skills to optimize campaign performance. You will use query based tools to extract, transform, and analyze data, design scalable workflows, and support the cloud-based platforms like Adobe Experience Platform and Adobe Journey Optimizer. Essential Job Functions: - Develop and maintain data models to support marketing campaign targeting and segmentation. - Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms. - Partner with Marketing Technology and Line of Business...