Product Manager, Lash Category

Job description

Job Description Summary: We are seeking a strategic, commercially minded, and detail-oriented Product Manager to lead category strategy and planning for our lash portfolio. This role will drive growth across retailers and channels by identifying assortment opportunities, shaping go-to-market strategy, and partnering cross-functionally to ensure consistent execution across consumer touchpoints. Job Description: Category Strategy & Planning - Develop and execute the long-term strategy for the lash category, aligned with brand objectives and market trends - Identify white space opportunities through market research, trend analysis, and consumer insights. Retailer & Channel Strategy: - Collaborate with sales and retail engagement team to tailor assortments and promotional strategies by retailer and channel (mass, drug, e-commerce, specialty) - Prepare product presentations and sell-in decks for retailer line reviews and customer meetings Product Development: - Lead end-to-end product development process from concept to launch, including ideation, packaging, pricing, positioning, and go-to-market plans - Manage product timelines and cross-functional alignment with R&D, packaging, sourci...