B2B Marketing Operations Manager

Job description

Location : Barcelona Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. Be ready to work in a multinational, diverse, highly motivated and collaborative marketing team who strives for excellence and likes to have fun. Are you ready for your next ride? YOUR DAILY ADVENTURES WILL INCLUDE: As the Go To Market Operations Manager, you will act as the strategic engine for Freenow by Lyft for Business , leading cross-functional coordination to align marketing and sales execution across all countries. Your daily adventures will include managing the architectural integrity of HubSpot and designing complex "logic engines" to automate the customer journey from lead capture to sales handoff. You will execute technical lead routing strategies to ensure "speed to lead" targets are met while using AI-driven tools like Clay to automate repetitive tasks and enhance data enrichment. Beyond system maintenance, you will proactively identify accounts to launch automated Outbound Marketing (ABM) and re-engagement campaigns and perform weekly health audits across Salesforce and Salesloft to resolve data discrepancies. Ultimately, you will serve as a te...