Brand Manager Neurology

Job description

Reporting to Alexion’s Franchise Lead (FL), our Brand Manager will be responsible for the tactical plans definition and the implementation of marketing activities to achieve business objectives, by executing and tailoring the disease and product strategy to optimally enter and grow a portfolio of different products in different stages of the respective lifecycle. Contributing to designing our disease strategies, Brand Manager will strive for executional excellence in developing and operationalizing our initiatives. Neurology Franchise’s portfolio evolves in therapeutic areas ranging from gMG (Generalized Myasthenia Gravis) and NMOSD (Neuromyelitis Optica Spectrum Disorder). Job Duties and Responsibilities: Strategic Leadership & Market Intelligence: - Co-lead therapeutic area market analysis and patient journey mapping with Franchise Lead - Develop and implement promotional marketing materials according to local needs - Conduct comprehensive market research including competitive analysis, trends, and scenarios - Identify strategic opportunities and business challenges Cross-Functional Collaboration & Planning: - Partner with Field Force, Medical, Regulatory, Legal, Finance, and Val...