VP, Product Marketing

Job description

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As Vice President of Product Marketing , you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go‑to‑market (GTM) strategies in order to build Via’s reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via’s product story and bringing it to life in ways that are clear, compelling, and differentiated. You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters. What You'll Do: - Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positio...