Field Marketing Manager

Job description

Company Description At Informa TechTarget, we empower technology buyers and sellers with actionable insights, data-driven solutions, and innovative strategies to drive growth and success. As a trusted partner in the tech industry, we pride ourselves on delivering cutting-edge marketing analytics and audience engagement strategies that fuel smarter decision-making and measurable results. Join us to be part of of a dynamic team that thrives on collaboration, innovation, and excellence. Job Description: This role is based in our Boston, MA office Your Role: We are seeking a dynamic and results-driven Field Marketing Manager to join our team. This role is pivotal in driving brand awareness, customer engagement, and lead generation through the planning and execution of impactful field marketing activities and events. This role bridges the gap between marketing and sales teams, ensuring alignment of marketing initiatives with business objectives and go-to-market needs for maximum impact. What You’ll Do: Strategic Planning and Execution: - Develop and implement field marketing strategies and plans that align with the overall marketing and business objectives. - Identify and prioritize key...