Connected Funnel Analytics Lead

Job description

The Digital Analytics Lead plays a pivotal role in shaping how cross tier and Connected Funnel performance are measured, understood, and communicated across Stellantis’ U.S. digital ecosystem. This position drives a unified analytical approach across websites, media, lead engagement, and customer pathways—ensuring insights are comprehensive, accurate, and strategically aligned. The role blends analytical depth, operational leadership, and storytelling to elevate how the organization evaluates digital effectiveness and identifies growth opportunities. Key Responsibilities include but not limited to: Cross Tier & Connected Funnel Strategy - Establish a cohesive Cross Tier measurement framework that unifies performance across the full digital ecosystem - Embed Connected Funnel principles to link audience behavior, engagement, and lead readiness into a seamless analytical view - Strengthen alignment between internal teams and agency partners to ensure consistency in methodology and interpretation Agency & Resource Management: - Provide strategic oversight to analytics partners, guiding their work and ensuring alignment with broader cross tier and funnel objectives - Coordinate prioriti...