Strategist, CRM Analytics & Insights

Job description

Job Description The Role: The Strategist, for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies. What You’ll Do: Analyze CRM influence on customer lifecycle engagement, retention, and conversion. Collaborate with product development and provide re quirements to further CRM performance dashboards and reports using tools like Tableau or Power BI. Collaborate with marketing and media teams to identify key questions and deliver actionable insights. Support campaign measurement, closed-loop reporting, and customer profile analysis. Translate complex data into strategic recommendations for CRM optimization. Work with data scientists and engineering teams to ensure data quality and integration across platforms. Contribute to the development of CRM mea...