Social & Creative Lead (Embedded Marketing Team- Sports Attraction)
Situation Group · New York City, New York, US
Overview We’re building a dedicated marketing team for a major sports-based attraction. This role is a full-time position within our company, embedded day-to...
Job description
Overview We’re building a dedicated marketing team for a major sports-based attraction. This role is a full-time position within our company, embedded day-to-day with one client and fully focused on launching and growing their business. This is not a traditional agency role. You will operate as an extension of the client’s internal team, with real ownership over strategy, creative, and performance. The Opportunity: You’ll help launch a new sports attraction and shape how it shows up in the world from day one. This includes initial launch, ongoing operations, and future expansions including touring experiences and additional installations. Requirements: What You’ll Own: You will lead the digital presence and creative output from the ground up, helping bring a new sports experience to market and scale its audience over time. - Own and drive the full social and digital ecosystem, from strategy through execution - Lead creative direction across platforms, translating brand guidelines into content that actually connects with fans - Build and manage content calendars tied to key moments, launches, and cultural opportunities - Launch and scale channels from zero, with a focus on audience...