Marketing Manager, North America

Job description

The Role Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Marketing Manager in Houston to join our regional marketing team. The ideal candidate for this role will support the development and growth of regional marketing for North America, including, but not limited to, account-based marketing for key accounts, lead generation efforts with a heavy emphasis on digital tactics, and regionalized content campaigns. You will be part of the Americas Marketing team and work very closely with the global marketing verticals, the local commercial team and other corporate teams, joining meetings and aligning with framework and best practices to understand and align strategies. Key responsibilities: - Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores - Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy - Partner with the growth marketing team to lead high-intent paid search, conversion rat...