Manager, Business Analytics (Brand Marketing)

Job description

WHOOP empowers our members to reach their highest potential through a deeper understanding of their health and performance. As we expand our global reach and introduce WHOOP to millions more people, brand investment plays a critical role in driving durable, long-term growth. We are hiring a Manager, Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness, consideration, perception, and upper-funnel impact. In this role, you will bring rigor to brand measurement, connect marketing investment to long-term member growth, and translate complex data into clear insights that shape strategy, influence senior leadership, and scale WHOOP’s impact worldwide. RESPONSIBILITIES: Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives. Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning. Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning. Oversee integr...