IAM Channel Strategist

Job description

The IAM Channel Strategist is responsible for analyzing the Independent Aftermarket (IAM) landscape and developing strategies to strengthen the company’s position within key distribution channels. This role focuses on identifying market opportunities, customer needs, and industry trends to help guide product strategy, portfolio development, and go-to-market initiatives. The IAM Channel Strategist works cross-functionally with product management, purchasing, sales, marketing, and supply chain teams to translate market insights into actionable strategies and programs that support revenue growth, market share expansion, and improved customer engagement within the automotive aftermarket. Key Responsibilities: Market and Channel Analysis: - Monitor and analyze trends within the automotive Independent Aftermarket including distribution channels, customer behavior, and competitive activity. - Identify emerging opportunities, market gaps, and industry shifts that could impact company strategy. - Develop insights on customer needs, service models, and evolving market dynamics. Channel Strategy Development: - Develop strategic recommendations to strengthen the company’s presence within key I...