Digital Marketing Manager

Job description

Digital Marketing Manager Bloom-level, cross-portfolio individual contributor supporting digital demand, website performance, and marketing technology across Bloom portfolio companies. Role Context: Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses. Digital marketing is a consistent growth lever across the portfolio, but the maturity of digital programs, websites, and marketing technology varies significantly from company to company. This role sits at the Bloom level and is deployed across portfolio companies in close coordination with other members of the Bloom Operating team. This is a 1099 role. Role Purpose: The Digital Marketing Manager partners with Bloom portfolio companies to improve the commercial performance of their digital marketing programs. Where a digital demand strategy exists, the Digital Marketing Manager assesses it and helps sequence improvements. Where none exists, the Digital Marketing Manager helps build one. This is a hands-on role: evaluating website quality, prioritizing changes that drive inbound lead performance, configuring business processes in core systems (CRM, marketing automation, analytics, CMS), and advising on the te...