Brand Development Lead

Job description

We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day. About the Role: As Brand Development Lead, you are where the magic starts. You are the thinker, the person who defines what our brand stands for, how it should grow, and which partnerships and platforms will help it get there. Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Marketing Lead, you will own the strategic foundations that everything else is built on. Brand positioning, architecture, frameworks, research outcomes - these are your domain. You set the standard and the direction; others bring it to life. What you will be doing: - Own and evolve global brand strategy in partnership with the Head of Brand & Sponsorship, ensuring it is applied consistently and effectively across all markets. - Lead st...