Sr Associate, Retail Marketing - American Girl

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: The Senior Marketing Associate will support the development and execution of integrated omnichannel marketing strategies and plans, grounded in consumer insights and business performance for the American Girl team. This role leads campaign planning and execution across key retail initiatives, partnering cross-functionally to deliver cohesive marketing programs that drive traffic, engagement, and sales. This individual plays a critical role in bringing marketing strategies to life across retail channels, leveraging integrated marketing levers to support American Girl’s brick-and-m...