Sr Manager, Product Marketing

Job description

Senior Manager, Product Marketing — Strategic Partnerships + New Services About the Role: As Senior Manager, Product Marketing , you will lead go‑to‑market strategy and marketing activation for an integrated value proposition and set of complementary services designed to support home buyers, sellers, and real estate professionals. This role sits at the intersection of product, partnerships, and growth , translating complex partner capabilities into clear value propositions, compelling narratives, build cross‑sell marketing plans, and drive adoption through coordinated launches and ongoing optimization. This role is focused on marketing strategy and activation — from early concept and testing through national launch, scaling, and growth, you will partner with service owners to drive uptake, learning from results, and continuously improving performance. This is an ideal role for a senior product marketer who thrives in ambiguity, enjoys building from zero to one, and knows how to rigorously test, learn, and iterate before scaling. What You’ll Do: - Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to...