Account Based Marketing Manager, North America
Sapiens · Rochelle Park, New Jersey, US
Title : Account Based Marketing Manager, North America Location: Remote Position Summary: We are seeking an Account Based Marketing Manager, North America to...
Job description
Title : Account Based Marketing Manager, North America Location: Remote: Position Summary: We are seeking an Account Based Marketing Manager, North America to lead and own Account-Based Marketing (ABM) and demand generation initiatives aligned to revenue growth. This role is responsible for translating strategy into measurable pipeline impact and working closely with Sales, SDRs, Product Marketing, and relevant partners to drive results. This is a high-impact role within a global, performance-driven organization. The ideal candidate brings a balance of strategic thinking, hands-on execution, and strong analytical rigor. Key Responsibilities: ABM Strategy & Ownership: - Own and execute the North America ABM strategy aligned to revenue and sales priorities. - Develop and manage ABM motions across Tier 1 and Tier 2 accounts - Translate business objectives into clear, scalable ABM programs. Demand Generation & Campaign Leadership: Lead multi-channel demand generation campaigns across: - Paid media - SEO / AEO / GEO - Email and marketing automation - Content and digital channels - Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes. - Ensu...