(USA) Manager, Marketing Planning And Strategy

Job description

Position Summary... What you'll do... Marketing Strategy Understands and supports the development of Walmarts marketing strategy and brand objectives Leverages available datademographics purchasing historytransaction records surveys social media data site visit logs product reviews responses to advertisements todevelop customer insights including multicultural considerations and suggest ways to differentiate Walmart in the marketplace Understands criteriafor targeted items and relevance to Walmarts marketing strategy Provides input into promotional planning and associated calendarCreative Brief Development Assists with the development of creative briefs for a single marketing program Recommends target audienceobjectives budget and timeline for director review Suggests creative considerations media materials tone Prepares meeting materials forunderstanding of brief and socializationMedia Strategy and Planning Understands creative briefs messages and suggests media options that will extract the most value from the messagesfor own programinitiative Collects performance metrics to understand effectiveness of marketing channels eg how much revenue was generatedvia Pinterest compared wit...