Digital Media Optimisation Lead

Job description

Join us as a Digital Media Optimisation Lead - Join our Marketing team and shape how the bank delivers high‑impact digital and social media campaigns at scale - You’ll lead the optimisation, delivery and performance of complex, multi‑channel campaigns, working closely with franchise marketing teams and directly with partners like Google and Meta - This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media What you’ll do: As our Digital Media Optimisation Lead, you’ll plan, optimise and deliver complex cross-platform digital and social media campaigns. To make sure this activity aligns with our objectives, budget and compliance standards, you’ll coordinate with our specialist channel teams and partners as well as platforms and publishers. Working in a hybrid team comprising of collocated NatWest and agency colleagues, you’ll ensure our campaigns deliver optimal performance, on time, within budget and aligned with agreed objectives, maintaining strong financial and operational control. You...