Customer Journey and Experimentation Team - Data Scientist Senior Associate

Job description

Join the team that is a key contributor in measuring and optimizing the ecosystem of customer-initiated activities that connects customer signals to banker interactions and business outcomes. As a Data Scientist Senior Associate, within the Customer Journey and Experimentation Team, you will focus on answering questions such as: what types of customer-initiated activities are driving the most value, how can we measure and optimize the performance of handraisers across channels, and how do we lay the groundwork for customer journey analysis and multi-touch attribution to prioritize our bankers' time effectively. Job Responsibilities: - Analyze the performance and value of customer activities to understand what customers are doing and the downstream business impact. - Develop measurement frameworks and lay the analytical groundwork for customer journey analysis and multi-touch attribution by mapping touchpoints and building pipelines that connect customer signals to banker interactions and outcomes - Support the development of data-driven strategies to help bankers focus their time on the highest-value customer interactions, analyzing patterns in customer-initiated activity to identi...