CRO Specialist

Job description

Your Tasks As a CRO Specialist, you are responsible for improving website performance and increasing conversion rates across your assigned categories and key steps in the customer journey. You use data, user insights and experimentation to identify opportunities and implement optimizations that enhance the online buying experience. Your key responsibilities include: - Analyze user behavior and performance data (e.g. GA4, Contentsquare, customer feedback) to identify friction points and opportunities - Develop and execute CRO strategies for categories and key funnel components - Set up, run and evaluate A/B tests and translate results into actionable improvements - Optimize category pages, landing pages and key customer journeys - Improve search, filtering and product discovery to enhance the user experience - Identify and resolve issues in low-performing funnels and landing pages - Collaborate with commercial teams, SEO, Customer Care and tech teams to implement improvements - Monitor results, report on impact and continuously optimize based on performance Your Profile: You are analytical, curious and driven to improve performance. You enjoy working with data, identifying opportuni...