Country Visual Manager - Spain and Portugal

Job description

Role Overview: The Country VM Manager ensures that the visual strategy is consistent and effective at all points of sale in the country. He or she is responsible for highlighting products in line with sales targets and brand identity. Responsibilities: Shop presentation and compliance with VM rules: - Ensuring an attractive visual presentation in line with Group guidelines. Ensuring that VM standards are applied consistently throughout the country. - Adapting central directives to the realities on the ground, while respecting the brand's DNA. This includes feeding into Monday trade calls and aligning strategies. Roll-out of commercial operations: - Supervising the visual implementation of promotional campaigns and sales highlights. - Working with the marketing and retail teams to maximise the impact of in-store initiatives. - Analysing feedback from the field and suggesting areas for improvement. Team management and development: - Manage, coordinate and motivate the VM team. - Identifying skills needs, organising training programmes and ensuring staff development. - Create a team dynamic focused on performance and innovation. Visits and management relations: - Work closely with the...